Increase the value of the FSC brand through effective trademark promotion and management.

Grow downstream demand for FSC-certified tropical timber and NTFP products in key end-user segments (e.g. construction and furniture).

Transform consumer connection to sustainable product choices on eCommerce platforms.

Develop a new range of Ecosystem Service-based products and associated delivery models to serve markets beyond forest products.

Increase the number of major corporates that express an FSC preference to drive demands of FSC materials and products

Drive adoption of FSC certification by implementing supply and demand solutions across NTFP value chains (natural rubber, bamboo, cork, nuts).

Drive increase of FSC certification or global Promotional License Agreements (PLAs) by implementing supply and demand solutions across solid wood value chains (tropical timber, furniture, construction).

Develop roadmap for integrating alternative value chain inputs prioritized by impact (e.g., agricultural waste for fiber supply) to help reduce need for sourcing of virgin forest materials.

Drive adoption of FSC certification by implementing supply and demand solutions across fiber value chains (paper, packaging, textiles).