Enhance and protect FSC’s reputation through proactive media strategies.

Embrace FSC's stewardship role with more holistic forest communications, positioning Forest Stewardship as a vital solution for tackling social, climate, and biodiversity challenges.

Update and enhance FSC's market positioning to highlight FSC’s positive impacts, including the contribution to solving climate and biodiversity challenges.

Link FSC certificate holders and impact investors in specific projects to create social, economic, and environmental benefits.

Engage with institutional investors to develop an investment approach to spur increased investment in forest stewardship, restoration, and Ecosystem Services.

Develop trademark guidance and co-create labelling solutions with reputable financial sector actors to allow sustainable finance instruments to rely on Ecosystem Services claims and possibly FSC labels.

Promote responsible forest management for supply of forest material, e.g. from Africa or the Pacific to China.